Ideology

2 Core problems
2 Impactful solutions


The two main obstacles to making environmentally sustainable lifestyle choices in our households are

How we are related to issues of the climate crisis, deforestation, biodiversity loss, etc. is often a concept that is too abstract for most of us to understand as we go about our daily lives, so we do not pay much attention to the impact our choices have.

Sustainability at an individual level often boils down to choosing between what is beneficial for the environment and what is more convenient for us in the short-run. Seeking comfort, we go with the latter option

Our goal at the chapters at Start With You is, in addition to raising awareness, to give people practical ways in which they can reduce the harmful impact they have on the environment and address these 2 root problems through the following approach.

To make impact less abstract and more tangible, we use numbers- such as water footprint or consumption, electricity consumption, and carbon footprint- to show residents how everyday actions can change those numbers. This empowers them to consciously make eco-friendly lifestyle choices and know exactly how impactful they are.

To make the shift from passivity to action, we will focus on giving people the most convenient and feasible, yet effective ideas to act on in their respective situation. Small steps are the way to go.

• Of course, you can’t STOP showering to save water, but you CAN try to cut your showering time by half or take bucket baths instead.

• It’s fine if you can’t put solar panels on your rooftop, but you CAN make a difference by simply switching off electrical appliances when you leave the room, or turn down the air conditioner or thermostat when it is not necessary.

• It’s hard to run a political campaign to get your government to help with waste segregation, but you CAN simply keep a separate bin for kitchen waste at your home.

And so on

You get the idea. Baby steps as a community effort to bring change in the long run.

Human-Centric Model

And at its core, the model the Chapters follow is a very Human-centric one, i.e. it strives to optimize on which measures can be most impactful for a given residential area accommodating the needs of the community. For instance, this can take the form of dealing with water toxicity in Brussels, Belgium, or energy consumption in San Diego, or waste management in Kerala, India and in Maputo, Mozambique, or excessive water use in Oxfordshire in England, and so on. And these are, in fact, places a few of the many locations our 52 Chapters have been established at.

Explore our chapters